Branding = Experience + Story / Expectation
is an essential part of any size business. Branding is more than a business name or logo and how it looks or sounds. Your brand should embody what you do, your values, your reputation and how you want to be perceived.
Think of brand as your business’ identity and reputation.
- Who are you?
- What do you stand for?
- Do you stand for quality, value, exceptional service?
- Are you relaying that message in your branding?
- How do people, your customers, know what you stand for and represent?
Branding is directly related to how a business is perceived. Reinforcing your brand through advertising and community involvement help to create how your brand connects with past, current and future customers.
Consistency and repetition work seamlessly with branding. Associations with familiarity help build brand loyalty and recognition. When your business name, logo, color scheme, and message are consistent, you build credibility and customer recall.
Gain trust and retain customers with branding.
Businesses gain trust and retain customers when they deliver on their branding message. Creating a desirable experience and delivering what your brand promises promotes a positive impression and a feeling of trust.
Reputation is more important than ever.
What people say and share about your business is important and should constantly be monitored. “Word of mouth” is more important than ever and delivering positive experiences is crucial for a business’s survival.
Social media has changed the way we communicate and share information.
Not only can someone share an experience, they can add multimedia features like video and images to further reinforce their experience and they CAN and WILL deliver that experience to their entire audience. Plus, with all of the many review websites that gather feedback from people on business experiences, customer service should be at the top of your branding priority list.
Every attempt should be made to contact each customer who has had a bad experience with you, your business, your staff, or a product or service provided. Each deserve an apology, not an explanation, and a remedy.
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